Effective Tips for Facebook Ads

Published on 1 February 2019 | Updated on 22 July 2022

Our Effective Tips for Facebook Ads can give you an idea of how your business can benefit from using ads on Facebook. Today, there is a very little chance for your posts to be seen organically on Facebook. Their current News Feed algorithm makes it much harder so paid advertising is what you should consider.

Effective Tips for Facebook Ads Using iStock

Everybody knows that Facebook ads have a very strong potential for marketing purposes. Using the ads may look hard and overwhelming, but it is not really that difficult.

With over 1 billion users, Facebook still remains at the top of any other social platforms. Taking into account that more than 70% of users log in daily, it is a really powerful tool.

Facebook ads offer a variety of options to promote your brand or products. And iStock by Getty Images comes to help you create the ads easily thanks to iStock’s collection of millions of low-cost royalty-free images, vectors and videos.

Facebook Image Ads

These ads are a simple way to direct users to your business website. Facebook recommends image sizes of 1200 pixels wide by 450 pixels high with maximum 20% of copy. If your copy covers more than 20% of the image, your ad may be displayed less frequently or may not be accepted by Facebook at all.

Food & Drink Example from iStock:

Facebook Video Ads

Despite the fact that to create this type of ad you need a little more time and preparation, it is a great tool for your targeted users’ feeds. These days videos are considered to drive more engagement than images. Also, video ads are more likely to be viewed than ads with images. Check this iStock’s collection of videos to streamline your preparation of Facebook video ads.

Fitness Video Example from iStock:

Facebook Carousel Ads

If you would like to direct users to more than one page on your website, use Facebook carousel ads. They allow you to upload up to 10 images with individual links to specific pages on your website, which can definitely improve your engagement with the visitors.

Women’s Clothing Soft-Style Example from iStock:

Facebook Page Like Ads

These ads are focused more on engagement than conversion and allow you to create brand awareness by engaging users instead of trying to sell to them.

Lifestyle Example from iStock:

There is much more information to be provided, so to prepare your Facebook ad strategy head on to this article on iStock blog: Facebook Ads: How to Get Started. There, you can find in-depth advise on ad types, budget planning and much more.

And finally, if you find images or videos on iStock website that are perfect for your ads, check our special deals below and save up to 15% on your next purchase: